# Clarflow

> Clarflow is an AI-powered quiz funnel builder for ecommerce brands. Build interactive product recommendation quizzes, lead capture funnels, and personalized shopping experiences — no code required.

For the complete content of all pages, see [llms-full.md](https://www.clarflow.com/llms-full.md).

## Documentation

- [CSS Classes Reference](https://www.clarflow.com/api/md/docs/css-classes): Complete reference for all Clarflow CSS classes. Target and style every part of your funnel — questions, inputs, buttons, headers, and more.
- [Custom HTML JavaScript API](https://www.clarflow.com/api/md/docs/custom-html-js-api): Reference for the window.Clarflow SDK available inside Custom HTML blocks. Advance steps, read and write response variables, redirect, and add to cart from your own scripts.
- [Host Page JavaScript API](https://www.clarflow.com/api/md/docs/host-page-js-api): Reference for the window.Clarflow SDK exposed on the page hosting your funnel. Drive navigation, read and pre-fill answers, and react to visitor progress from your storefront.
- [JSON Builder Reference](https://www.clarflow.com/api/md/docs/json-builder): Complete reference for constructing Clarflow quiz funnel JSON. Build funnels with AI tools and paste directly into the Clarflow Builder.
- [Embedding in Shopify](https://www.clarflow.com/api/md/docs/shopify-embed): Step-by-step guide for embedding a Clarflow funnel in your Shopify store using Custom Liquid blocks.
- [Shopify Add to Cart & Checkout](https://www.clarflow.com/api/md/docs/shopify-cart-templates): Set up the native Shopify Add to Cart and Checkout blocks — the embed requirement, finding product handles and variant IDs, and adding several products in one click.
- [Clarflow MCP Server](https://www.clarflow.com/api/md/docs/mcp-server): Connect Clarflow to Claude Code, Claude Desktop, and Cursor. Build, edit, publish, and analyze funnels — and run A/B tests — in natural language.
- [Integrations API Reference](https://www.clarflow.com/api/md/docs/integrations-api): Complete reference for the listen-only API behind the Zapier and Make apps — authentication, listing funnels, subscribing a webhook, and the completion payload. OpenAPI 3.1 spec included.
- [Connecting Checkout Champ](https://www.clarflow.com/api/md/docs/checkout-champ-connect): Step-by-step guide for wiring a Checkout Champ Export Webhook (Postback) profile to Clarflow so orders and revenue flow back into your funnel analytics.
- [Connecting Klaviyo](https://www.clarflow.com/api/md/docs/klaviyo-connect): Step-by-step guide for sending Clarflow quiz responses into Klaviyo flows and using them as dynamic variables in email templates.
- [Cloudflare and Your Custom Domain](https://www.clarflow.com/api/md/docs/custom-domain-cloudflare): Why a proxied Cloudflare record — the orange cloud — stops a custom domain from ever verifying, and how to switch it to DNS only.
- [Connecting Postscript](https://www.clarflow.com/api/md/docs/postscript-connect): Step-by-step guide for sending Clarflow quiz responses into Postscript Custom Events and triggering SMS Flows.
- [How Revenue Attribution Works](https://www.clarflow.com/api/md/docs/revenue-attribution): Clarflow credits revenue on a last-click, ~30-day model — why the figure will not match Meta or Google, that subscriptions count on the first order only, and where to go for multi-touch attribution.

## Blog

- [Best Longevity Quiz Funnels: Selling the Long Game With a 9-Question Diagnostic](https://www.clarflow.com/api/md/blog/best-longevity-quiz-funnels): What Happy Aging's 9-question NAD+ 'longevity protocol' teaches about diagnosing, absolving, and pre-selling a subscription.
- [Best Testosterone Quiz Funnels: How Male-Vitality Brands Diagnose Low T](https://www.clarflow.com/api/md/blog/best-testosterone-quiz-funnels): Inside the 16-step Erodus assessment — plus Mars Men and Spartan — and the playbook for building your own male-vitality quiz funnel.
- [Best Hair Diagnostic Quiz Funnels (Torn Down Screen by Screen)](https://www.clarflow.com/api/md/blog/best-hair-diagnostic-quiz-funnels): Inside Rejuveen's GLP-1 hair-loss diagnostic — and three more hair quiz funnels worth stealing from.
- [Best GLP-1 Hair Quiz Funnels: How Brands Turn Ozempic Shedding Into Buyers](https://www.clarflow.com/api/md/blog/best-glp1-hair-quiz-funnels): Inside KilgourMD's diagnostic-to-prescription machine — and three more hair funnels worth stealing from
- [The Clarflow MCP Is Public: One-Shot a Quiz Funnel From a Single Ad Link](https://www.clarflow.com/api/md/blog/clarflow-mcp): Plug the MCP into Claude, feed it one ad link, get a designed quiz funnel live on your domain — watch the demo.
- [Switching From Heyflow: How DTC Brands Migrate Quiz Funnels Without Losing Traffic](https://www.clarflow.com/api/md/blog/switching-from-heyflow): The zero-downtime playbook: build in parallel, keep your domain, flip DNS, and verify your tracking
- [The Best Heyflow Alternative for Quiz Funnels (AI-First, Built for DTC)](https://www.clarflow.com/api/md/blog/best-heyflow-alternative-for-quiz-funnels): Form builders collect responses. Funnel builders print money. Why AI-first Clarflow is the Heyflow alternative built for DTC quiz funnels.
- [Heyflow Pricing Breakdown (2026): What It Actually Costs at DTC Traffic Volumes](https://www.clarflow.com/api/md/blog/heyflow-pricing): Both Heyflow pricing models explained — plus the response-cap and 300K-visit math their pricing page won't do for you
- [Clarflow vs Heyflow for E-commerce: Which Quiz Funnel Builder Wins for DTC?](https://www.clarflow.com/api/md/blog/clarflow-vs-heyflow-for-ecommerce): A receipts-based comparison of the two quiz funnel builders at DTC economics: integrations, split testing, pricing models, AI speed, and migration.
- [7 Best Heyflow Alternatives in 2026 (Ranked by a Team That Builds Funnels Daily)](https://www.clarflow.com/api/md/blog/heyflow-alternatives): Seven tools ranked by the job you're hiring them for — with verified 2026 pricing and honest trade-offs.
- [Dialing in positioning & offer of the quiz](https://www.clarflow.com/api/md/blog/dialing-in-positioning-offer-of-the-quiz): Lymphoria is absolutely ripping... and if you're scrolling around X...or any spy tool you'll have seen some of the best AI cartoon ads any brand has made So...
- [Why Native Static Ads Scale to $100k/Day in Spend](https://www.clarflow.com/api/md/blog/why-native-static-ads-scale-100k-day): The structural advantages behind the format's spend ceiling — and the saturation catch most people miss.
- [The Best Native Static Ads (And Why They Actually Work)](https://www.clarflow.com/api/md/blog/best-native-static-ads): Four format-defining native ads torn down to the transferable principle behind each one.
- [How to Write Native Static Ads for Facebook](https://www.clarflow.com/api/md/blog/how-to-write-native-static-ads-facebook): The native mini sales letter — image, copy, headline, and assembly — built on real proof, not copy-paste.
- [The Best Quiz Funnel for Hair Loss DTC Brands: A Technical Breakdown of Spartan](https://www.clarflow.com/api/md/blog/best-quiz-funnel-hair-loss-dtc): All 18 steps of Spartan's $5–8M/mo hair-loss quiz, screen by screen — and the transferable pattern behind it.
- [What Does a High-Converting DTC Quiz Funnel Look Like for Meta Ads?](https://www.clarflow.com/api/md/blog/high-converting-dtc-quiz-funnel-meta-ads): The 8-question audit that aligns your quiz funnel with the ad that's already winning.
- [How We Convert Winning Landing Pages to Winning Quiz Funnels](https://www.clarflow.com/api/md/blog/convert-winning-landing-pages-to-quiz-funnels): A teardown of Treatmedy's bunion LP and how we'd clone its winning elements — authority, mechanism, angle — into a high-converting quiz funnel.
- [No-Code AI Quiz Builders for Affiliate Marketing Campaigns](https://www.clarflow.com/api/md/blog/no-code-ai-quiz-builders-for-affiliate-marketing): Wrap a quiz pre-lander around any offer, pre-qualify the click, and multiply your EPC — no developer required.
- [IM8 Breakdown](https://www.clarflow.com/api/md/blog/im8-breakdown): IM8 Breakdown IM8’s current numbers are ridiculous: 17,377 ads Hundreds of landing pages An absurd volume of new angles, formats, and creatives being pushed...
- [We built a quiz for 9-fig dog company…Copy it](https://www.clarflow.com/api/md/blog/we-built-a-quiz-for-9-fig-dog-company-copy-it): We built a quiz for 9 fig dog company…Copy it PetLab Co's numbers are absurd: 1,000+ ads Hundreds of advertorials and landing pages A relentless volume of ne...
- [How $100M brands write quiz funnels](https://www.clarflow.com/api/md/blog/how-100m-brands-write-quiz-funnels): How $100M brands write quiz funnels If you’re on the locked in side of X twitter You know direct response You’ve also seen landing pages, listicles & adverto...
- [The #1 Ecommerce Quiz Funnel Swipe File](https://www.clarflow.com/api/md/blog/ecommerce-quiz-funnel-swipe-file): 16 of the highest-converting DTC quiz funnels, captured screen by screen and broken down.
- [The Best Quiz Funnel Software for Ecommerce in 2026](https://www.clarflow.com/api/md/blog/the-best-quiz-funnel-software-for-ecommerce-in-2026): Here's why we've voted Clarflow as the best quiz builder in 2026
- [Quiz Funnel vs Landing Page: Which Converts Better for E-commerce?](https://www.clarflow.com/api/md/blog/quiz-funnel-vs-landing-page-which-converts-better-for-e-commerce): Quiz funnels convert 2-4x better than static product pages on cold traffic. Here's the math, the mechanism, and 3 brand teardowns proving it.
- [Product Recommendation Quiz Examples: 10 Brands Doing It Right](https://www.clarflow.com/api/md/blog/product-recommendation-quiz-examples-10-brands-doing-it-right): 10 product recommendation quiz examples from DTC brands printing money — Hike, Happy Mammoth, Mars Men, Care/of, Warby Parker and more. Steal the plays.
- [5 DTC Quiz Funnels Printing Money in 2026](https://www.clarflow.com/api/md/blog/5-dtc-quiz-funnels-printing-money-in-2026): We broke down the 5 highest-converting DTC quiz funnels right now — Liven, Hike Footwear, Spartan, Forge Men & ColonBroom — and what to steal from each.
- [The Psychology Behind Quiz Funnels: Why They Convert](https://www.clarflow.com/api/md/blog/the-psychology-behind-quiz-funnels): Quiz funnels aren't winning because they're personalized. Learn the 3 psychological mechanisms that turn cold traffic into pre-sold buyers. 

## Funnel Teardowns

- [Moérie Quiz Funnel Teardown](https://www.clarflow.com/api/md/funnel-teardowns/moerie): See how Moérie's 13-question hair diagnostic uses a gender split, an interactive growth slider, conditional branching, and a chart-dense results page to prescribe a 4-product bundle behind a 50%-off countdown.
- [Arctic Goddess Quiz Funnel Teardown](https://www.clarflow.com/api/md/funnel-teardowns/arctic-goddess): How Arctic Goddess's 6-question 'hormone quiz' opens on question one, scores you as broken with a fabricated hormone dashboard and inflated biological age, and prescribes a single 52%-off supplement behind a non-stop countdown — all with no email gate.
- [Bioma Quiz Funnel Teardown](https://www.clarflow.com/api/md/funnel-teardowns/bioma): How Bioma's Healthline-style menopause quiz uses a 12-question symptom inventory, a single-root-cause 'estrogen-regulating gut flora' story, and a 'DISRUPTED' verdict page of gauges and charts to close a 60%-off subscription behind a countdown and secret gifts.
- [Badlands Ranch Quiz Funnel Teardown](https://www.clarflow.com/api/md/funnel-teardowns/badlands-ranch): How Golden Hippo turns a 5-tap 'tell us about your dog' micro-survey into a direct-response sales engine for Katherine Heigl's Superfood Complete — via a rigged spin-to-save wheel, a celebrity advertorial with decoy bag-tier pricing, and a subscribe-and-save upsell that hijacks checkout.
- [Hims Quiz Funnel Teardown](https://www.clarflow.com/api/md/funnel-teardowns/hims): How Hims turns a paid-social 'free hair quiz' into a prescription: a consultation-framed intake with medical screeners, a Norwood pattern picker, a scalp photo upload, and a MedMatch AI 'building your plan' moment that closes on a provider-gated, prepaid multi-month subscription.
- [Obvi Quiz Funnel Teardown](https://www.clarflow.com/api/md/funnel-teardowns/obvi): How Obvi sells a collagen powder as a 'weight loss formula' — a 10-question paid-social quiz that harvests symptoms into an invented diagnosis, fakes a clinical analysis, skips the email gate, and drops buyers onto a Shopify page with decoy pricing and a 90-day guarantee.
- [Javvy Quiz Funnel Teardown](https://www.clarflow.com/api/md/funnel-teardowns/javvy): See how Javvy's '< 1 Minute Protein Coffee Quiz' anchors on the competitor you'll defect from, runs a three-rung ridicule-the-alternative commitment ladder, skips the email gate, and closes on a countdown-driven bundle with decoy per-bag pricing and four free gifts.
- [Grüns Quiz Funnel Teardown](https://www.clarflow.com/api/md/funnel-teardowns/gruns): How Grüns turns 'What is your kid's poop telling you?' into a 6-question, no-email assessment that plants a fiber-gap thesis with mid-quiz education cards, manufactures a scored Gut Health Summary, and converts straight into a personalized 'up to 52% off' offer.
- [Frøya Organics Quiz Funnel Teardown](https://www.clarflow.com/api/md/funnel-teardowns/froya): See how Frøya Organics runs a six-tap hair diagnostic with no email gate — using root-cause blame framing and a spinner-driven 'analysis' interstitial — straight into a 40%-off 'lowest price ever' Arctic Hair System offer.
- [Forge Men Quiz Funnel Teardown](https://www.clarflow.com/api/md/funnel-teardowns/forge-skin): See how Forge Men's 18-step anti-aging quiz builds detailed skin profiles from lifestyle data, then converts with personalized transformation plans and a 50% discount on their Tallow Balm.
- [Hike Footwear Quiz Funnel Teardown](https://www.clarflow.com/api/md/funnel-teardowns/hike-footwear): See how Hike Footwear's 12-step foot health quiz uses emotional pain framing, mid-quiz education, and data-backed comfort projections to convert adults 40+ into barefoot shoe buyers at 50% off.
- [ColonBroom Quiz Funnel Teardown](https://www.clarflow.com/api/md/funnel-teardowns/colonbroom): See how ColonBroom's 18-step gut health quiz uses medical-grade symptom mapping, humor-driven copy, and personalized weight projections to convert users into 65%-off subscription buyers.
- [Mars Men Quiz Funnel Teardown](https://www.clarflow.com/api/md/funnel-teardowns/mars-men): See how Mars Men's 17-step testosterone quiz uses dual loading screens, before/after social proof, and masculine identity framing to convert men into 50%-off supplement buyers with a 90-day guarantee.
- [Spartan Quiz Funnel Teardown](https://www.clarflow.com/api/md/funnel-teardowns/spartan): See how Spartan's 18-step hair loss quiz uses social visibility framing, 'Why we ask' explainers, and a DHT-focused hair profile to convert men into Root Activator Shampoo bundle buyers at 66% off.
- [Liven Quiz Funnel Teardown](https://www.clarflow.com/api/md/funnel-teardowns/theliven): See how Liven's massive 42-step well-being quiz uses 26 psychological questions, triple authority stacking, and a scratch-to-reveal discount to convert users into subscription plan buyers for their mental health app.
- [KilgourMD Quiz Funnel Teardown](https://www.clarflow.com/api/md/funnel-teardowns/kilgourmd): See how KilgourMD opens on an 'Are you on a GLP-1?' qualifier, runs a photo-based self-diagnosis and an objection-harvesting intake, then stages a four-act 'scalp age' loading ceremony and a 'That's me' answer-confirmation gate before revealing the result.
- [Rejuveen Quiz Funnel Teardown](https://www.clarflow.com/api/md/funnel-teardowns/rejuveen): How Rejuveen rides the GLP-1 wave: an 11-question hair-loss 'diagnostic' for women on Ozempic with fear stats inside the answer options, a named 5-trigger mechanism (GAS6, COL17A1), and a loading ceremony that recites the mechanism back as computation — all skippable, with no email gate anywhere in the captured flow.
- [Reverse Health Quiz Funnel Teardown](https://www.clarflow.com/api/md/funnel-teardowns/reverse-health): Inside Reverse Health's menopause weight-loss funnel: a body-type mirror landing ('Flabby', 'Muffin top'), a menopause symptom checklist that sets up cortisol as the named villain, fear-mirroring 'Do you relate?' objection handling, and emotional agitation sequenced before every biometric ask.
- [FitFlow Quiz Funnel Teardown](https://www.clarflow.com/api/md/funnel-teardowns/fitflow): Inside FitFlow's ~30-screen 'Intermittent Fasting for Seniors' funnel: an age-card entry that binds ToS consent to the first tap, a meal-time audit that covertly measures your eating window, 'You're amazing!' absolution breaks, longevity claims cited to the National Library of Medicine, and a BMI gate as the first typed input — a re-skinned template funnel scaling on display ads despite a 1.6-star Trustpilot.
- [Erodus Quiz Funnel Teardown](https://www.clarflow.com/api/md/funnel-teardowns/erodus): How Erodus turns 'Trouble staying hard?' into a 16-step hormonal assessment: an age-card landing, a morning-erection biomarker battery, a $15-off SMS popup that captures the phone number at question 3, an ingredient checklist that doubles as the diagnosis, and an email wall promising an assessment, protocol, and timeline.
- [AMUA Quiz Funnel Teardown](https://www.clarflow.com/api/md/funnel-teardowns/amua): Inside AMUA's TikTok 'curve drops' quiz: answer sets with no way to say no, greyed-out negative options, a testimonial wall at tap four, a failure-only results question, and a 'Curve-Building Protocol' loading ceremony — the most engineered answer architecture we've torn down.
- [Happy Aging Quiz Funnel Teardown](https://www.clarflow.com/api/md/funnel-teardowns/happy-aging): How Happy Aging's 9-question 'longevity protocol' cites peer-reviewed studies inside the quiz, traces five symptoms to one molecule (NAD+), disqualifies its own category as a failed solution, and pre-sells a daily subscription with a consistency confession — before a two-act analyzing ceremony gates the results.