Badlands Ranch Quiz Funnel Breakdown
See how Golden Hippo turns a 5-tap 'Tell us more about your dog' micro-survey into a full direct-response sales machine for Katherine Heigl's Superfood Complete — chaining a gamified 'spin to save' discount wheel, a celebrity-anchored advertorial offer page with decoy bag-tier pricing, and a subscribe-and-save upsell that intercepts the buyer on the way to checkout.
Badlands Ranch
Katherine Heigl's premium air-dried dog food brand (product line: Superfood Complete) built on beef/chicken/salmon, organ meat, and superfood vegetables. A Golden Hippo / Golden Pet Brands property sold almost entirely through paid-social direct-response survey funnels into a monthly subscription.
Rating
Product Type
Ecom
Revenue/mo
$100-150M
Visitors/mo
1M+
Quiz Funnel
9 steps
Category
Dog Food & Pet Nutrition
Launch Date
2022
Last Updated
Jul 2026
Funnel Health Score
Quiz Funnel Timeline
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