Why DTC Brands Are Switching
from Heyflow to Clarflow
Heyflow was built for B2B lead forms — solar, insurance, mortgage. Clarflow was built for DTC. AI-native, personalised sales pages, native Klaviyo, and pricing that survives scale. Migrate your quiz in 48 hours, free.
Free forever plan • No credit card required • 48h migration with our team
Your DTC Funnel Is Being Held Back By A B2B Form Builder.
Heyflow wasn’t built for your unit economics. You’re feeling it every ad cycle.
The pricing maths doesn’t work
Heyflow prices per 1,000 visitors — fine at a $500 solar lead, brutal at a $2 DTC click. Scale your ads to 100K/day and the fees compound into something that genuinely doesn’t make sense for ecom.
Built for insurance, not ecom
Heyflow was designed for insurance, mortgage, and solar — high-value leads at low volume. Ecom is the exact opposite: low-value clicks at super high volume. Clarflow was built for that second game. It’s all we do.
Not built for personalised sales at scale
Form builders assume a straight path — collect answers, submit, “thank you”. A DTC funnel needs to end in a personalised product match tied to each shopper’s answers. That’s the core conversion mechanic Heyflow was never designed to do.
High value at low volume vs. low value at high volume. Different games, different tools. You need a builder designed for your game.
7 reasons DTC brands pick Clarflow over Heyflow
The exact features Heyflow wasn’t built to do — and Clarflow built first.
Pricing That Survives Scale
Heyflow charges per 1,000 visitors — math that breaks the moment you scale DTC ad spend. Clarflow is flat-priced for high-volume ecom. Free forever plan, no card.
Built-In A/B Testing
Split-test any step in seconds — questions, copy, images, result pages. No separate tool, no plan gate. Ship a test in the same session you build the quiz.
Multi-Directional Nodes
Branches that converge, loop, and reroute. Real DTC buyer logic — not the yes/no decision trees form builders ship.
Clarflow Is DTC-First
Built from day one for Shopify carts, product finders, and AOV-lifting upsells. Heyflow was built for solar, insurance, and real estate forms.
AI-Native Builder
Describe your offer. Get a working quiz flow, branching logic, and copy in 5 minutes — trained on $100M+ of proven DTC funnels.
Native Klaviyo Integration
One-click Klaviyo sync. Every quiz answer becomes a profile property you can flow off — no Zapier duct tape, no missed events.
More DTC-Native Tools Shipping Monthly
Clarflow ships DTC-first features every month. Heyflow’s roadmap is aimed at B2B form use cases. Ours is aimed at your unit economics.
Feature by feature
Same surface area on paper. Very different tools underneath.
ClarflowTwo doors. Pick yours.
Both go straight to our team via Slack Connect — no forms, no SDR queue.
Currently running on Heyflow?
Migrate your quiz to Clarflow today. Send us your existing Heyflow link and our team will rebuild it inside Clarflow — for free, in 24–48 hours.
- Free rebuild by our team
- Lead history imported
- Run both side-by-side as a split test
- Direct Slack Connect with our founders
Building your first quiz?
Chat to our team. We’ll spin up a Slack Connect channel, scope your funnel, and have a working draft built with you in your first session.
- Live build session with our team
- Strategy, not just software
- Free forever plan, no credit card
- Direct Slack Connect with our founders
FAQs
Everything you'd ask before switching.
Yes — and we’ll do it for you. Send us your Heyflow URL inside our Slack Connect channel and our team will rebuild the entire funnel inside Clarflow within 24–48 hours. You don’t need to lift a finger.
No. We export your existing Heyflow submissions and import them into your Clarflow workspace so your history and segments stay intact. You can also keep both quizzes running in parallel during the transition.
Heyflow’s model is built around per-lead pricing, which made sense for B2B lead-gen but breaks the moment you scale DTC ad spend. Clarflow is priced for high-volume e-commerce — whether you do 1K or 100K visitors a month, the math still works. Plus a free forever plan with no credit card required.
Clarflow is the only quiz builder that creates a tailored sales page from each visitor’s answers — not a generic “thank you for completing the quiz” page. Brands typically see 15–20% CVR uplifts because the offer is matched to the buyer instead of broadcast to everyone.
Our AI is trained on $100M+ of DTC quiz funnels that have generated real revenue. You describe your offer and it generates the questions, branching logic, copy, and result page in minutes. You stay in full control — edit anything before or after — but you skip the blank-canvas problem entirely.
Yes. Most brands split traffic 50/50 between their existing Heyflow funnel and a new Clarflow build for the first 1–2 weeks before switching fully. We help set up the split test inside the Slack Connect channel.
Native Klaviyo, Shopify, Meta Pixel, Google Tag Manager, and webhooks today — plus WooCommerce, BigCommerce, TikTok Pixel, and more shipping monthly. Every quiz answer becomes a Klaviyo profile property you can flow off automatically.
Yes. No credit card. No lead caps that punish you for growing. You only upgrade when you genuinely outgrow what’s included.
Still have questions? Ping us in Slack Connect
Stop Forcing a B2B Form Builder To Run Your DTC Funnel.
Migrate from Heyflow in 48 hours — or build your first Clarflow quiz with our team in a single session. Both paths start in Slack Connect.