Happy Aging Quiz Funnel Breakdown

See how NAD+ longevity brand Happy Aging turns a 9-question "longevity protocol" into a rolling science lecture — citing peer-reviewed studies inside the quiz, tracing five different symptoms back to one depleted molecule, and pre-selling a daily subscription with a "be honest, how consistent are you?" question — before a two-stage analyzing ceremony gates the results.

September 2026

Snapshot date

See brand

Happy Aging

Women's longevity supplement brand behind the "world's first NAD+ Longevity Shot" — liposomal NAD+/resveratrol berry shots (~$60 per 30-day box) plus capsules, a $99 Essential Duo, and a $499 TruDiagnostic biological-age test. Founder-led (influencer Martha Graeff + Harvard-trained Dr. Daniel Yadegar), positioned as pro-aging for women 40+, sold DTC on Shopify with a quiz funnel, e-book lead magnets, and a modest paid-social layer.

Product Type

Ecom

Revenue/mo

~$20-40K/mo (est.)

Visitors/mo

~14K/mo

Quiz Funnel

11 steps