Hims Quiz Funnel Breakdown
See how Hims turns a paid-social ad into a prescription: a 'free hair quiz' framed as a medical consultation (not a checkout) that walks you through goals, a Norwood-style hair-loss picker, health-history screeners, a scalp photo upload, and a MedMatch AI 'building your plan' moment before landing on a provider-gated, prepaid multi-month subscription.
Hims
Direct-to-consumer men's telehealth brand (Hims & Hers) covering hair loss, ED/sexual health, weight loss, mental health and skin. The funnel is deliberately staged as a licensed medical consultation — intake questions, provider review and photo/ID verification — that converts into prepaid 3- and 5-month treatment subscriptions.
Rating
Product Type
Ecom
Revenue/mo
$1.5B (2024, Hims & Hers)
Visitors/mo
9M
Quiz Funnel
14 steps
Category
Telehealth & Hair Loss Rx
Launch Date
2017
Last Updated
Jul 2026
Funnel Health Score
Quiz Funnel Timeline
Click any step to see the full analysis
Want to Build a Quiz Funnel Like This?
Use Clarflow to create high-converting quiz funnels with AI in minutes. No coding required.