Jones Road Beauty Quiz Funnel Breakdown
Jones Road Beauty's quiz funnel is a makeup shade-matching flow for its Miracle Balm. It counts the landing as step 1 of 18, slots a verified-buyer testimonial into the numbered sequence, seeds a color-correcting benefit inside the undertone question, and closes its Skin Profile chapter with a recap screen that reads every answer back for a yes.
Jones Road Beauty
Jones Road Beauty sells makeup built around Miracle Balm, a tinted balm in a tin offered across a wide shade range. The quiz targets shoppers who don't know which balm shade suits them, covering skin depths from pale to deep and makeup routines from none to full face. Captured: 11 screens, landing → results.
Product Type
Ecom
Revenue/mo
~$12M/mo (est.)
Visitors/mo
~2.2M/mo (est.)
Quiz Funnel
11 steps
Category
Makeup Shade Matching & Tinted Balm
Last Updated
Oct 2026
Funnel Health Score
Quiz Funnel Timeline
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