KilgourMD Quiz Funnel Breakdown

See how a Stanford-trained dermatologist's hair brand opens its funnel with a single question — 'Are you on a GLP-1 right now?' — then runs a photo-based self-diagnosis, a stress-absolution beat, an objection-harvesting question, and a four-act 'Analyzing your scalp age profile' loading ceremony, before gating the result behind a 'That's me' answer-confirmation screen. A masterclass in medical-intake theater.

September 2026

Snapshot date

See brand

KilgourMD

Dermatologist-founded "scalp-first" hair growth brand by Dr. James Kilgour (Stanford-trained, board-certified), selling drug-free Prevention + Treatment scalp serums to women 35+ losing hair to menopause, postpartum shifts, and GLP-1 rapid weight loss. Acquisition runs on a quiz-first paid-social funnel framed as a dermatologist's diagnostic, prescribing a 3-month serum system on subscription backed by a "give it 90 nights, if nothing grows back you pay nothing" guarantee. Reported $50M+ ARR within 18 months of launch on two SKUs.

Rating

4.1

Product Type

Ecom

Revenue/mo

$6-8M/mo

Visitors/mo

~280K

Quiz Funnel

13 steps