KilgourMD Strand Quiz Funnel Breakdown
A 20-question wash-routine audit that splits one complaint into two problems, one per bottle, then replays the buyer's own answers as tags, rebuttals and an objection-killing line before a countdown subscription offer. Worth studying for its first-person CTA ladder and for reaching the product page without any email gate.
KilgourMD Strand
KilgourMD sells a dermatologist-branded shampoo and conditioner system for women whose hair is shedding or thinning through perimenopause and menopause. The quiz is fronted by Dr. James Kilgour, presented as a Stanford-trained dermatologist, and routes buyers from a hair and wash-routine audit into a subscription wash system. Captured: 30 screens, landing → offer.
Product Type
Ecom
Revenue/mo
~$4.8M/mo (est.)
Visitors/mo
~257K/mo (est.)
Quiz Funnel
30 steps
Category
Women's Hair Thinning & Scalp Care
Last Updated
Oct 2026
Funnel Health Score
Quiz Funnel Timeline
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