Obvi Quiz Funnel Breakdown
See how Obvi sells a collagen powder as a 'weight loss formula' — a 10-question paid-social quiz that harvests symptoms, invents a two-part diagnosis (Metabolic Resistance Syndrome + Collagen Depletion), fakes a clinical 'analysis,' and then skips the email gate entirely to drop you straight onto a Shopify sales page with decoy pricing and a 90-day guarantee.
Obvi
Bootstrapped DTC collagen and wellness brand best known for Collagenic Burn, a 'collagen-infused fat burner' aimed at women 35+ who want weight loss plus skin/hair/joint benefits. Grown almost entirely on paid-social quiz funnels and a large private community, from $10K bootstrap to ~$40M revenue.
Rating
Product Type
Ecom
Revenue/mo
$35-45M
Visitors/mo
800K
Quiz Funnel
15 steps
Category
Collagen & Weight-Loss Supplements
Launch Date
2019
Last Updated
Jul 2026
Funnel Health Score
Quiz Funnel Timeline
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