PetLab Quiz Funnel Breakdown

PetLab's quiz funnel for ProBright Advanced, a dog dental care supplement, asks three questions, declares a great fit and hands the buyer straight to a full product page. It is worth studying for its discount-first headline, its upgrade-not-replace framing of the dog's current routine, and a weight question that maps the dog to a size tier.

October 2026

Snapshot date

See brand

PetLab

PetLab (PetLabCo.) sells pet health products to dog owners. This funnel sells ProBright Advanced, a dental powder scooped onto food daily and sold in size-specific tubs. The brand positions it as a no-toothbrush route to fresher breath and cleaner teeth, leans on vet and clinical-study messaging, and steers buyers toward subscription. Captured: 20 screens, landing → screen 20.

Product Type

Ecom

Visitors/mo

~625K/mo (est.)

Quiz Funnel

20 steps