Reverse Health Quiz Funnel Breakdown

See how Reverse Health — the 'first weight loss program for menopause' claiming 1.1M+ users — opens its cortisol-cleanse funnel by asking women to label their own body ('Flabby', 'Muffin top', 'Obese'), walks them through a menopause symptom checklist, names cortisol as the villain, and reads their deepest diet fears back to them before asking for a single biometric. A masterclass in psychological sequencing.

September 2026

Snapshot date

See brand

Reverse Health

Menopause-first weight-loss and fitness app subscription for women 40+ — personalized meal plans, 15-20 min home workouts (wall pilates, chair yoga, somatic yoga), fasting protocols, and habit coaching, claiming 1.1M+ users. Acquisition is quiz-first: Meta ads drive body-type quiz funnels on tour.reverse.health under rotating challenge angles ("weekly cortisol cleanse", wall-pilates challenges), localized for ES/DE/FR. Intro offers run $7.14 (1 week) to $26.77 (12 weeks), rebilling into a ~$39.99/mo membership. Flagship brand of the Reverse Tech subscription-studio portfolio.

Rating

3.8

Product Type

Mobile App

Revenue/mo

$1-3M/mo (est.)

Visitors/mo

~230-688K visits/mo (Similarweb)

Quiz Funnel

16 steps