The Clarflow MCP Is Public: One-Shot a Quiz Funnel From a Single Ad Link
We just made our MCP public.
Here's what that means in practice: we gave Claude Code one link, a single ad from a Korean skincare brand, and it came back with a fully designed 16-step quiz funnel, live on a Clarflow domain. Self-diagnosis questions, a mechanism slide, a loading screen with social proof baked in, a results page that reads your skin's "absorption score" off a gauge, an offer section. It even went and found the brand's product page on its own and linked the offer to it.
Nobody on our team touched the canvas.
Watch it happen:
▶ Click to play the full 2:23 demo.
What actually shipped
An API and an MCP server.
MCP (Model Context Protocol) is the plug that lets AI agents — Claude, Claude Code, or whatever agent stack you run — use software directly instead of you clicking through it. Plug the Clarflow MCP into your agent and it can:
- Create a funnel from scratch
- Edit steps, copy, logic, and settings
- Publish to your domain
- Duplicate funnels and roll back versions
- Configure split tests on a single slide or the whole funnel
- Pull analytics down to question-level responses
We've been running this internally for a while before opening it up, and it's built on the build skills we already use in-house. That's why it doesn't behave like a v1.
That last group of verbs is the point. Most "AI funnel builder" features generate something once and wave goodbye. An agent on the MCP operates the funnel: builds it, publishes it, tests it, reads the numbers, and iterates.
The demo, step by step
In the video, the input was deliberately lazy: one ad link from Quasi (collagen face masks), pasted into Claude Code with the MCP connected. First try, no retries. What came back:
- A full 16-step quiz structure — self-diagnosis questions that walk a cold visitor toward the problem
- A real mechanism slide — "It never got in": your pores only pass molecules under 500 daltons, and the collagen in creams and sheet masks runs 500–3,000. That's not template filler; the agent pulled the angle from the ad and built the belief-shift around it
- A loading ceremony and a results gauge — "calculating your absorption score," social proof while you wait, then a reading with your root cause and the fix
- An offer section wired to the actual product page, which the agent found itself, live and styled on a Clarflow domain
Total creative input: one URL (plus an API key to connect).
Straight talk: what "one-shot" really means
"One-shot" is an overused AI marketing word, so here's the honest version, same as we said in the video.
Design one-shots. Copy doesn't.
The structure, the flow, the styling, the mechanism framing — that part is genuinely one prompt now. But if you give it lazy input you'll get generic images and serviceable-not-lethal copy. The demo funnel was good for one URL of effort. It was not our best work, because no thinking went in.
The real playbook takes about 20 minutes longer:
- Grab your top-performing landing page (or your product page)
- Grab your 2–3 best ads
- Add your avatar doc if you have one
- Hand all of it to the agent and tell it to build the quiz
Your funnel now takes as long to build as the AI takes to generate it. The excuse of "quiz funnels take weeks to build," the reason you've been running everything to a static landing page, is gone.
If you want to see what the machine should be aiming at, steal from the Funnel Teardowns library: live DTC quiz funnels captured screen by screen, with a clone button.
Why this exists
Because the alternative economics are broken.
The legacy clickflow builders charge like it's 2019 — Heyflow's e-commerce plan runs €199/month for 25,000 visitors, with overages on top. Run real paid traffic through that and you're staring at four figures a month for the privilege of a form builder that was designed for solar leads, not DTC offers. We broke down the full pricing math here and the e-commerce comparison here.
Clarflow plans meter visits, start at $49/month, and every plan includes everything: the AI builder, split testing, and the native integrations (Klaviyo, Shopify, Meta CAPI). No feature bundles, no per-lead tax. Pricing lives here.
And if you're the kind of operator who runs an agent stack, this is the part that compounds: your agent can now watch question-level drop-off and rewrite the weak step while you sleep. That's the AI-first argument in full.
FAQ
What is the Clarflow MCP? An MCP (Model Context Protocol) server for Clarflow. Connect it to Claude or any MCP-capable AI agent and the agent can create, edit, publish, split-test, and analyze quiz funnels in your account programmatically.
Do I need to know how to code? No. You need to know how to write a prompt and paste links. The JSON builder docs show the describe-your-funnel workflow if you'd rather work without an agent.
Will it write my copy too? It will write copy. Whether it writes winning copy depends entirely on what you feed it. Feed it your best LP, your best ads, and your avatar research — not just a URL.
How long does a build actually take? The launch post put it at "live on your domain in 2 mins" — that's the generation. Budget 20–30 minutes if you're feeding it proper inputs and reviewing the copy like an adult.
What does it cost? It ships as part of Clarflow. Plans start at $49/month with every feature included, metered on visits. Pricing here.
Does it work with agents other than Claude? It's standard MCP, so any MCP-capable agent can connect. The demo uses Claude Code.
Go build one
Copy your top landing page. Copy your top ad. Plug in the MCP, and tell it to build your quiz.