Mike Masterman is a quiz funnel expert helping businesses drive engagement and conversions through interactive quiz experiences. With deep expertise in funnel strategy and lead generation, Mike shares proven tactics for building high-converting quiz funnels.
Mike's approach focuses on the intersection of psychology and marketing — understanding what makes people engage with quizzes and how to turn that engagement into qualified leads. He has helped businesses across industries implement quiz funnels that consistently outperform traditional lead generation methods.
Through Clarflow, Mike provides actionable insights, strategies, and best practices for creating quiz funnels that capture attention, qualify leads, and drive revenue.
What Happy Aging's 9-question NAD+ 'longevity protocol' teaches about diagnosing, absolving, and pre-selling a subscription.
Inside the 16-step Erodus assessment — plus Mars Men and Spartan — and the playbook for building your own male-vitality quiz funnel.
Inside Rejuveen's GLP-1 hair-loss diagnostic — and three more hair quiz funnels worth stealing from.
Inside KilgourMD's diagnostic-to-prescription machine — and three more hair funnels worth stealing from
Plug the MCP into Claude, feed it one ad link, get a designed quiz funnel live on your domain — watch the demo.
The zero-downtime playbook: build in parallel, keep your domain, flip DNS, and verify your tracking
Form builders collect responses. Funnel builders print money. Why AI-first Clarflow is the Heyflow alternative built for DTC quiz funnels.
Both Heyflow pricing models explained — plus the response-cap and 300K-visit math their pricing page won't do for you
A receipts-based comparison of the two quiz funnel builders at DTC economics: integrations, split testing, pricing models, AI speed, and migration.
Seven tools ranked by the job you're hiring them for — with verified 2026 pricing and honest trade-offs.
The structural advantages behind the format's spend ceiling — and the saturation catch most people miss.
Four format-defining native ads torn down to the transferable principle behind each one.
The native mini sales letter — image, copy, headline, and assembly — built on real proof, not copy-paste.
All 18 steps of Spartan's $5–8M/mo hair-loss quiz, screen by screen — and the transferable pattern behind it.
The 8-question audit that aligns your quiz funnel with the ad that's already winning.
Wrap a quiz pre-lander around any offer, pre-qualify the click, and multiply your EPC — no developer required.
16 of the highest-converting DTC quiz funnels, captured screen by screen and broken down.
Here's why we've voted Clarflow as the best quiz builder in 2026
Quiz funnels convert 2-4x better than static product pages on cold traffic. Here's the math, the mechanism, and 3 brand teardowns proving it.
10 product recommendation quiz examples from DTC brands printing money — Hike, Happy Mammoth, Mars Men, Care/of, Warby Parker and more. Steal the plays.
We broke down the 5 highest-converting DTC quiz funnels right now — Liven, Hike Footwear, Spartan, Forge Men & ColonBroom — and what to steal from each.
Quiz funnels aren't winning because they're personalized. Learn the 3 psychological mechanisms that turn cold traffic into pre-sold buyers.