How We Convert Winning Landing Pages to Winning Quiz Funnels

Spencer made a great video on how to iterate ads not too long ago

It spoke about 8 points to look at when iterating your ads

Authority
Desire
Angle
Avatar

etc…

This should be applied when iterating landing pages too

But this framework is ALSO great to make sure your ads, LP’s and angles are congruent

If we break Treatmedy’s LP down

Authority: Podiatrist

Mechanism: Hidden muscle imbalance

Value prop: No surgery & no dumb solutions

Main angle: How to stop bunions getting worse

Social Proof: As seen in

This is what stands out above the fold & we can clone these elements into a quiz funnel

We’d take the core winning headline’s positioning: “Find out if the 30 minute bunion breakthrough will work for you”

Leverage the Podiatrist angle → This Podiatrist has helped ‘x amount’ people find the real root cause of why their bunions keep getting worse, and how to fix it

By Dr Blane Schilling

Same image

As seen in section

The positioning is now clear → they’re finding out if they qualify for the 30 minute breakthrough

As the audience is older & this is quite information driven…we can really lean into the doctors office approach

Ask a series of questions about what they’re experiencing

Start gradual → On a scale of 1-10 how much pain are you in on a day to day

→ when do you feel it the most

Slowly gear it to personal questions:

When was the last time you wore your favorite pair of high heels

After this you can show them images / social proof of how a 67 year old women put on her favorite pair of high heels after 15 years for a night out

Leverage their answers to show them what they desire

After explaining the mechanism, the problem & what’s going on with their bunions.

Make them feel like they truly qualified for something

This is what gives them the ultimate feeling of belief

I’ll write another post on how to use a quiz to make someone feel they’re truly receiving something that’s especially designed for them

Whenever we unlock this for a client - we see the quiz CVR > purchase rate sit in the high 20% to 30% range

P.S: We did not create this quiz for them - it was out of our own initiative

However if this gets back to the team we would love to test the full quiz

And if you’re already doing 100k/mo or more with your DTC brand and want us to build yours…

Book a call with me...link in bio