Lymphoria is absolutely ripping...
and if you're scrolling around X...or any spy tool you'll have seen some of the best AI cartoon ads any brand has made
So we decided to build a quiz for them
Here's exactly how we'd scale this angle:
Dialing in positioning & offer of the quiz
There's a ton of money going into the lymphatic angle. Customer are educated and don't need as much convincing on whether it works or not
They just want to know it works for them
So we'll use the quiz to ensure we throughly diagnose them, build trust and relay the messaging back to them...in a way that allows them to clearly understand that they're a perfect fit
(This will tie into the offer later - so it feels personalized)
When we look at the main angle in this ad, it speaks about menopause, puffiness & feeling like they let themselves go for 3 yrs.
"Menopause hit me like a truck"
2. Find out what matters
When we find out exactly what they're going through. Understand their day to day.
It becomes easy to ask questions.
Questions that sounds genuine, but also make the person think "wow, for them to ask a question like this they really know what I am going through"
Trust is built in the questions.
Imagine hiring someone and they ask you a question that is total horse-shit...or goes strongly against a belief you have.
You'll disqualify them from that moment
vs
Someone asks you a series of through questions, do you believe in creatuve diversity? How much funnel congruency do you have? etc...
Just through the question they ask, you gauge how much understanding they have & whether this falls into your beliefs.
You want to do the same in a quiz.
3. Tie this to the offer page
As I mention in the beginning of this post & a previous post: https://x.com/DTC_Quizbuilder/status/2084614666248945990?s=20
Leveraging answers from the quiz & using this in the offer is very very valuable
It essentially not only answers the biggest offer objection - but allows you to turn it into even more of a reason to buy
Main objection being: Why am I seeing a discount?
BFCM is an international reason for brands to make better offers
But also saying to someone,
"Hey...your lymphatic system is totally fucked. You really need this ASAP. We've diagnosed and analysed your answers and know this will work. Matter of fact - we're so sure this will work and you'll love it - we're giving you a free bottle if you buy 2"
Our offer page would look something like this
P.S: We did not build this funnel for Lymphoria, this is simply what we would do to turn this specific ad angle into a quiz funnel
If you’re spending over $300k/per month on a supplement and want to scale - the most expensive thing you can do is not DM us.