How $100M brands write quiz funnels

If you’re on the locked in side of X twitter

You know direct response

You’ve also seen landing pages, listicles & advertorials around here

Maybe you’ve gone deeper and explored brands running VSL’s, quiz funnels or even more complex mulit-step funnels

After having worked with a handful of 9 figure brands to scale, test & iterate their quiz funnels

Here are the 3 most important take-aways to operating their quizzes:

Feedback Loop

These brands use the data from their quiz funnels to create feedback loops with their ads

Often you’ll tend to find outliers in data

The same 80% of people with back pain are also the ones that tried ‘x’ solution & purchased your product

There is something within this data to be explored - we need to be more intention of calling this out in our ads

The same feedback loop applies to the quiz

Angles change, winning ads change, avatars may even change

If your quiz is not reflecting these changes you’ll end up with the same mismatch an incongruent PDP or listicle has

Big Swings

Success with anything creative is never truly guaranteed

The only guarantee is by (ties to point one) constant iteration until success

Your first ad might hit, or it may not

But if it does hit…it’s most likely luck

You create a hypothesis (why did this, or why did this not work)

You then test your hypothesis - you get data - you continue

I’ve seen this too many times, brands build the quiz funnel and make small changes in the beginning.

“Maybe we should remove some questions”

“Maybe shorten the Q1”

Depending on the issue you have…this may be worthwhile.

But in most cases your best bet is going to be taking much bigger swings until you see success

“MAKING IT WORK”

Now I’m aware this sounds slightly retarded

“But professor - why would I not make it work”

But this ties back to a fundamental error we all make

We’re lean operators, very hands on in the day to day of our company

We see all these shiny paths on X

“Scale Applovin”
“Create a quiz funnel”
“Get on TikTok Shop”

All of these are true

But

None of it will work if you go with the mindset of… “Oh, let me test this”

You’re already setting yourself up for failure & you’ll extract negative learnings

“Quiz funnels don’t work for us”
“Yea Tik Tok Shop doesn’t work for us”

It’s not that it does not work - it’s you never went in with the resources and mind set to make it work

You half assed it and then stopped

And with all due respect - I see this everyday first hand on @clarflowcom

Brands start building a quiz, it doesn’t work out and they move on

No iterations, no learnings, not next steps

The ones that come with the mindset of we’ll test, iterate and improve are the ones we see crack them

This same logic applies to anything (Offers, listicles, PDP’s & ads)

That’s it…Nothing too tactical but taking these 3 steps to heart will ensure you become better at any direct response endeavor you pursue

BUT IF YOU’RE STILL READING THIS

There is one secret method that lazy brand owners use to scale their quiz funnels and make fat bank while working even less! 💰🤯

Exactly what you’re thinking. It’s by working with us to write, iterate & scale your quiz funnel.

If you’re doing 7 figs pm and want to take the quiz seriously