How $100M brands write quiz funnels
If you’re on the locked in side of X twitter
You know direct response
You’ve also seen landing pages, listicles & advertorials around here
Maybe you’ve gone deeper and explored brands running VSL’s, quiz funnels or even more complex mulit-step funnels
After having worked with a handful of 9 figure brands to scale, test & iterate their quiz funnels
Here are the 3 most important take-aways to operating their quizzes:
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Feedback Loop
These brands use the data from their quiz funnels to create feedback loops with their ads
Often you’ll tend to find outliers in data
The same 80% of people with back pain are also the ones that tried ‘x’ solution & purchased your product
There is something within this data to be explored - we need to be more intention of calling this out in our ads
The same feedback loop applies to the quiz
Angles change, winning ads change, avatars may even change
If your quiz is not reflecting these changes you’ll end up with the same mismatch an incongruent PDP or listicle has
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Big Swings
Success with anything creative is never truly guaranteed
The only guarantee is by (ties to point one) constant iteration until success
Your first ad might hit, or it may not
But if it does hit…it’s most likely luck
You create a hypothesis (why did this, or why did this not work)
You then test your hypothesis - you get data - you continue
I’ve seen this too many times, brands build the quiz funnel and make small changes in the beginning.
“Maybe we should remove some questions”
“Maybe shorten the Q1”
Depending on the issue you have…this may be worthwhile.
But in most cases your best bet is going to be taking much bigger swings until you see success
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“MAKING IT WORK”
Now I’m aware this sounds slightly retarded
“But professor - why would I not make it work”
But this ties back to a fundamental error we all make
We’re lean operators, very hands on in the day to day of our company
We see all these shiny paths on X
“Scale Applovin”
“Create a quiz funnel”
“Get on TikTok Shop”
All of these are true
But
None of it will work if you go with the mindset of… “Oh, let me test this”
You’re already setting yourself up for failure & you’ll extract negative learnings
“Quiz funnels don’t work for us”
“Yea Tik Tok Shop doesn’t work for us”
It’s not that it does not work - it’s you never went in with the resources and mind set to make it work
You half assed it and then stopped
And with all due respect - I see this everyday first hand on @clarflowcom
Brands start building a quiz, it doesn’t work out and they move on
No iterations, no learnings, not next steps
The ones that come with the mindset of we’ll test, iterate and improve are the ones we see crack them
This same logic applies to anything (Offers, listicles, PDP’s & ads)
That’s it…Nothing too tactical but taking these 3 steps to heart will ensure you become better at any direct response endeavor you pursue
BUT IF YOU’RE STILL READING THIS
There is one secret method that lazy brand owners use to scale their quiz funnels and make fat bank while working even less! 💰🤯
Exactly what you’re thinking. It’s by working with us to write, iterate & scale your quiz funnel.
If you’re doing 7 figs pm and want to take the quiz seriously